Agrivera®
Our house label, carried across the grower-direct range.
Agriculture built on truth.
The name Agrivera brings together agriculture and vera, a word rooted in the idea of what is true and genuine.
That meaning reflects the kind of company we intend to be. Agriculture does not always follow the plan: seasons change, markets move, and supply conditions can shift quickly. We believe strong partnerships depend on communicating those realities honestly, acting responsibly, and doing what we say we will do.
For us, integrity is practical. It means representing our products accurately, keeping customers informed, treating growers and partners fairly, and taking responsibility at every stage—from the field and packing line through shipment and delivery.
Agrivera is more than the name on a case. It is our commitment to conduct agricultural business with transparency, reliability, and respect—and to build relationships strong enough to endure beyond any single season.
What integrity means in practice
Four things we hold ourselves to, on every program and every load.
Honest communication
We communicate clearly when markets, seasons, or supply conditions change.
Accurate representation
We represent our products, availability, and capabilities truthfully.
Accountability
We take responsibility from the field and packing line through shipment and delivery.
Long-term partnership
We treat growers, customers, and business partners with fairness and respect.
On the line and under the label
Our own cases, film and stickers, photographed in the packing operations they leave from and the fields they come out of.
Packed under this label
Three categories photographed under Agrivera®. All fourteen programs are in the full catalog.
Food safety and traceability
Built in from the field rather than bolted on at the end, and identical whichever label a case carries. Read our approach
Certification
- PrimusGFSAudited Good Agricultural Practices across our growing and packing operations.
Regulatory
- FSMA / FSVPUnited States requirements for imported produce, including foreign supplier verification.
- SFCRSafe Food for Canadians Regulations, administered by the CFIA, for product entering Canada.
Traceability
- GS1 standardsGlobal identification standards applied across our case and pallet data.
- PTI case-level labellingProduce Traceability Initiative labelling so every case can be traced back.
Two labels. One standard.
Sonora Gardens® represents where much of our story began: the fields, growers, and agricultural heritage of Sonora, Mexico.
Agrivera® represents how we conduct our business: with honest communication, dependable execution, and respect for every relationship from field to market.
One is rooted in place. The other is rooted in principle. Both are backed by the same commitment to quality, traceability, and long-term partnership.
Let's talk about your program
Tell us the categories, the volume, and the windows you need covered. We will come back with pricing and a supply plan.